My research expertise focuses on global sustainability strategy, driven by a strong interest in exploring how firms can design and implement strategies to tackle pressing sustainability issues, such as climate change and public health deficiencies.

Extant focus in this area has largely revolved around the conditions under which it pays for firms to do good—i.e., how addressing sustainability issues offers financial, relational, and reputational benefits to firms. Yet there remains a great need for research to shed light on how firms embed sustainability into their ordinary strategies. 

I study the reciprocal relationship between strategy and sustainability in two main areas: (i) how firms design and implement strategies to advance sustainability and (ii) how sustainability issues affect firm strategies. I also examine how firms help tackle a public health crisis to catalyze scholarly interest in such an urgent sustainability issue.

1. Firm strategy to advance sustainability

2. Impact of sustainability issues on firm strategy

3. Business and public health